“Product Marketing and Management” Exhibition held by GAD
10月9日, 耿丹国际设计学院产品设计专业在首饰楼一层举行结课汇报暨 “产品营销与管理”课程展。展览了产品15-1班25名学生的7组策划案报告书，由陈丽君和章朝晖老师指导。
Guided by instructor Chen Lijun and Zhang Zhaohui, 25 students from Class 15-1 in product design programme of GAD held a Exhibition on “Product Marketing and Management” on the first floor of the Jewelry Studio on October 9th, which showed 7 groups’ project proposals .
The students have mastered the basic concepts, approaches and methods of product marketing and management, learned to consider operation issues from different aspects to deepen their understanding of product marketing and management, and were able to compile corresponding proposals according to their own product characteristics as well as utilizing marketing knowledge to promote their own products. Eventually the students can evaluate the preparation of each group of proposals according to the investor (other students) of the “investing will” during the one-month learning.
Product marketing and management is an expanding application course of product design programme. Through the research and analysis of self-designed theme by a group, from the proposal to the expression of a complete scheme, the students can? promote products to the market and continue to maintaining it ultimately, in which laying the solid foundation for students to understand the product operation process systematically.